SEARCH ENGINE MARKETING

Our paid media strategists drive revenue through paid search, paid shopping ads, and more, all within your ROAS target.

We specialize in creating effective search engine marketing (SEM) strategies that help businesses boost their online visibility, increase website traffic, and maximize their return on investment (ROI). With our expertise in SEM and paid media advertising, we can help your brand reach its full potential in the digital landscape.

LET'S TALK ABOUT NUMBERS

The amount of searches that Google processes each day — this equates to 6.3M per minute.

8.5 Billion

The percentage of users who report clicking on a Google paid search ad. Significantly higher than competitors (Amazon 15%, YouTube 9%, Bing 6%).

63%

On average, businesses see a $2 return for every $1 spent on Google Ads.

200%

We begin by understanding your business objectives, target audience, and industry landscape. Based on this analysis, we craft a customized SEM strategy that encompasses keyword research, ad copy creation, bid management, and campaign structuring.

Strategy Development:

Our team conducts in-depth keyword research to identify the most relevant and high-performing keywords for your campaigns. We analyze search volume, competition, and user intent to ensure your ads appear in front of the right audience.

Keyword Research:

We create persuasive ad copy that grabs attention, communicates your unique selling points, and encourages clicks. Our experts know how to craft compelling headlines, engaging descriptions, and persuasive calls-to-action that drive conversions.

Compelling Ad Copy:

We continuously monitor and optimize your campaigns to maximize their performance. We adjust keyword bids, refine targeting parameters, and conduct A/B testing to improve click-through rates, conversion rates, and overall campaign efficiency.

Campaign Optimization:

Transparency is key to our partnership. We provide regular performance reports that outline key metrics and insights into your SEM campaigns. This data-driven approach allows us to make informed decisions and refine our strategies for better results.

Performance Reporting:

FAQs ABOUT PAID SEARCH

What is SEM?

SEM stands for Search Engine Marketing, which involves promoting your business through paid advertisements that appear on search engine results pages (SERPs). This form of online advertising allows you to target specific keywords and demographics, ensuring that your brand is visible to the right audience at the right time. SEM is a highly effective way to drive immediate and measurable results for your business.

Why choose paid search media or SEM?

Increased Visibility: With paid search ads, your brand appears prominently on search engine results pages, ensuring high visibility among potential customers actively searching for products or services related to your business.
Targeted Advertising: SEM allows you to target specific keywords, demographics, and locations, ensuring that your ads reach the most relevant audience. This precise targeting ensures that your budget is well-spent and increases the likelihood of attracting qualified leads.
Immediate Results: Unlike organic search efforts, SEM delivers immediate results. Once your campaigns are live, your ads start appearing to potential customers right away, driving traffic to your website and generating leads from day one.
Measurable ROI: SEM provides extensive tracking and reporting capabilities, allowing you to measure the effectiveness of your campaigns in real-time. You can track impressions, clicks, conversions, and other key metrics, enabling you to optimize your strategy and maximize your ROI.

What paid search marketing platform does All Hands Media use?

To maximize the reach and effectiveness of your SEM campaigns, we utilize various paid marketing platforms. Here are some of the platforms we work with:

Google Ads: As the most popular search engine, Google offers a powerful advertising platform that allows us to create highly targeted search, display, and video campaigns. We leverage Google Ads' robust features to reach your target audience effectively.
Search Ads 360: This enterprise-level platform by Google enables us to manage and optimize large-scale search campaigns across multiple search engines. With advanced features like automated bidding and bid strategies, we ensure your ads achieve maximum impact.
Display and Video 360: Google's Display and Video 360 platform provides us with the tools to deliver captivating display and video ads across a vast network of websites and video channels. We create visually appealing ads that engage your audience and drive conversions.
Bing (Microsoft Advertising): Bing, the second-largest search engine, offers its advertising platform known as Microsoft Advertising. We leverage Microsoft Advertising to expand your reach beyond Google, reaching a wider audience and driving additional traffic to your website.

How can I get started with paid search?

Ready to take your digital marketing efforts to the next level? Our agency is here to help. With our expertise in Paid Media SEM and our utilization of platforms like Google Ads, Search Ads 360, Display and Video 360, and Bing (Microsoft Advertising), we can elevate your brand's online visibility, drive qualified traffic to your website, and generate tangible results. Contact us today to discuss your SEM goals, and let us create a winning strategy that delivers exceptional ROI for your business.